Elevate AI Consulting CEO Thiago Ferreira Featured Guest in Consulting Leaders Podcast
TL;DR
I was featured on the Consulting Leaders Podcast discussing practical AI adoption for SMBs. AI should be used to upskill teams, not reduce headcount. Most companies overestimate their AI proficiency. Real AI implementation requires training, workflow integration, and ROI focus. Small businesses can compete with enterprise firms using AI strategically. Listen to the full episode above.
I recently had the opportunity to join the Consulting Leaders Podcast, hosted by Guillaume Jouvencel (ex-PwC), to talk about something I care deeply about:
Not AI hype.
Not enterprise theater.
Not workforce reduction.
But real, measurable AI adoption for small and mid-sized businesses.
In this episode, we discussed:
- Why most AI conversations ignore 95% of businesses
- The difference between AI literacy and AI fluency
- Why "we already use ChatGPT" is usually a false signal
- How SMBs can use AI to level the playing field against larger firms
- Why ROI must come before tool obsession
- And why Elevate AI Consulting refuses to lead with layoffs
🎧 Watch or listen below
📺 Watch on YouTube →
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The Core Theme: AI Should Make Your People Stronger, Not Smaller
One of the central ideas we explored is this:
If your AI strategy starts with "How many people can we cut?"
We are not the right partner for you.
AI, when implemented properly, is a multiplier of human capability.
It is not a replacement strategy.
For small and mid-sized companies especially, AI represents something powerful:
A chance to compete with enterprise-level organizations using smarter workflows, automation, and search visibility.
That's how we approach it at Elevate AI Consulting.
Not tool-first.
Not fear-based.
ROI-first. Human-first.
The Real Bottleneck in AI Adoption
Most organizations are not struggling because AI is complicated.
They're struggling because AI is deceptively simple.
If someone can ask ChatGPT to rewrite an email, they assume they're "good at AI."
But basic usage is not strategic adoption.
In the episode, we talked about:
- Why AI training is still necessary
- Why prompting skill changes output quality dramatically
- Why workflow integration matters more than experimentation
- Why executives need shared language around AI
The gap is not access to tools.
The gap is structured capability.
That's what we solve.
Why This Conversation Matters Right Now
We are entering the next phase of AI.
The novelty phase is over.
Now leadership teams are asking:
- Where is the ROI?
- What efficiencies are real?
- What does this change inside our organization?
- Are we behind?
This episode addresses those questions directly.
If you are a consultant, executive, or founder navigating AI strategy, this conversation will resonate.
Watch or Listen
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🎧 Listen on Apple Podcasts
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If you're interested in how we help organizations adopt AI with an ROI-first, human-first approach, explore our AI consulting services, check out our case studies, or book a free consultation to discuss how we can help your organization.