Elevate AI Consulting CEO Quoted in TechRadar

TL;DR
Thiago E. Ferreira, Founder and CEO of Elevate AI Consulting, was quoted in TechRadar discussing how the AI conversation has become confusing. The article explores different types of AI beyond generative AI, including recognition tools, prediction AI, and autonomous systems. While generative AI gets the most attention, there are many other types of AI quietly working around us every day.
Our Founder and CEO, Thiago E. Ferreira, was recently quoted in a TechRadar article by journalist Becca Caddy.
The article, "The AI conversation is a mess and that's stopping us from making good decisions", discusses how the AI conversation has become confusing, with many people equating AI with chatbots. It explores different types of AI beyond generative AI, including recognition tools, prediction AI, and autonomous systems.
Thiago explains how generative AI gets the most attention but there are many other types of AI quietly working around us every day.
What the TechRadar Article Covers
The TechRadar piece dives deep into why AI definitions have become muddled and how this confusion impacts decision-making for businesses and individuals. As AI continues to evolve and integrate into our daily lives, understanding the different types of AI and their applications becomes increasingly important.
The Different Types of AI Beyond Chatbots
While ChatGPT and other generative AI tools dominate headlines, there are many other types of AI that power systems we use every day:
Recognition AI
These systems help doctors spot tumors, let your phone identify faces in photos, and enable voice assistants to understand speech.
Prediction AI
Powering weather forecasts, fraud detection in banking, and demand forecasting in supply chains.
Autonomous Systems
Enabling self-driving cars, delivery drones, and robots to operate with minimal human input.
Understanding these distinctions helps businesses make better decisions about which AI technologies to adopt and how to apply them effectively.
Why This Matters for Businesses
For business leaders navigating AI adoption, clarity about what AI actually means and what it can do is crucial. The article emphasizes that AI isn't one monolithic thing—it's dozens of techniques, many of which have been around for decades and quietly power the systems we use every day.
This perspective aligns with Elevate AI Consulting's approach to helping organizations understand and implement AI strategically, focusing on practical applications rather than hype.
Read the full TechRadar article here →
If you're interested in learning more about how we help businesses navigate AI adoption and implementation, explore our AI consulting services, check out our case studies, or book a free consultation to discuss how we can help your organization.