AEO Masterclass – How to Dominate in AI Search in 2026
TL;DR
AEO (Answer Engine Optimization) is how brands show up in AI search results, not just Google rankings. AI tools prioritize structure, clarity, authority, and context over keywords alone. The masterclass covers FAQs, headings, entity clarity, internal linking, reviews, and schema. SEO still matters—AEO is an additive layer, not a replacement. The full replay is now available on our YouTube channel.
Missed our live AEO Masterclass? You can now watch the full replay on our YouTube channel.
In this session, we break down how Answer Engine Optimization (AEO) is changing search, why traditional SEO alone is no longer enough, and how businesses can position themselves to show up as the answer in tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, and voice assistants.
This wasn't theory. We walked through real, working examples using a live website to show exactly how AI search engines read, extract, and choose content. In fact, we used our own AEO-optimized website as the example—the same site we built to demonstrate AEO principles in action.
If you're a business owner, marketer, consultant, or executive trying to stay visible as search becomes AI-driven and increasingly zero-click, this session is a practical starting point.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of structuring content so AI systems like ChatGPT, Google AI Overviews, and voice assistants can easily understand, extract, and cite your brand as the answer to user questions.
Unlike traditional SEO, which focuses on ranking pages in search results, AEO focuses on being selected as the answer in AI-generated responses, often in zero-click search experiences where users get their answer directly from the AI interface.
How is AEO Different from SEO?
SEO focuses on ranking pages in search results. AEO focuses on being selected as the answer in AI-generated responses, often in zero-click search experiences.
While SEO is still important, AEO builds on top of SEO. Strong SEO provides the foundation, while AEO improves how AI systems interpret and surface your content.
What the AEO Masterclass Covers
In this masterclass, we walk through real examples showing how AI search engines evaluate and select content. The session covers:
Question-Based Content Structure
AI systems are trained to answer questions. Structuring your content around questions that your audience asks makes it easier for AI to extract and cite your brand.
FAQ Optimization
FAQs are one of the most powerful AEO tools. When structured correctly with proper schema markup, FAQs help AI systems understand what questions your content answers.
TL;DR Summaries
AI systems look for concise summaries. TL;DR sections provide quick, authoritative answers that AI can extract and present to users.
Structured Headings
Clear heading hierarchy (H1, H2, H3) helps AI systems understand content structure and extract relevant information. Question-format headings are particularly effective.
Entity Clarity
AI systems need to understand what your business does, who you serve, and what makes you authoritative. Clear entity definitions help AI systems choose your content.
Internal Linking Strategies
Internal links help AI systems understand your site structure and build context about your expertise. Strategic internal linking improves how AI interprets your authority.
Authority Signals
Reviews, citations, case studies, and other authority signals help AI systems understand why your content should be trusted and cited.
Schema Markup and JSON-LD
Structured data helps AI systems understand your content at a deeper level. Proper schema markup makes it easier for AI to extract and cite your information.
Is AEO Replacing SEO?
No. AEO builds on top of SEO. Strong SEO provides the foundation, while AEO improves how AI systems interpret and surface your content.
Think of it this way: SEO helps you rank in search results. AEO helps you become the answer that AI systems choose to cite. Both are important, and they work together.
Who Should Watch This AEO Masterclass?
This masterclass is designed for:
- Business owners who want to stay visible as search shifts toward AI-driven discovery
- Marketers who need to understand how AI search engines evaluate content
- Consultants who want to help clients optimize for AI search
- Executives who are making strategic decisions about digital presence
If you're trying to stay visible as search becomes AI-driven and increasingly zero-click, this session provides a practical starting point.
Where to Watch the AEO Masterclass Replay
The full replay is available on our YouTube channel. You can watch it above or click here to watch on YouTube.
If you're interested in learning more about how we help businesses optimize for AI search, explore our AI consulting services, check out our case studies, or book a free consultation to discuss how we can help your organization dominate in AI search.